The Conservative Party has wasted almost £1 million on social media adverts, gaining less than a quarter of the views compared to the Labour Party. According to experts, this will be a significant factor in the outcome of the election.
Tories Fail on Socials
The Tories have failed to spend their budget on social media ads wisely, racking up less than a quarter of the likes on TikTok compared to Labour.
Social Media’s Affect on UK Voters
According to experts, social media campaigns greatly impact the British public during an election.
Trailing Reform and Labour
Despite this, the conservatives have failed to use it to the Party’s advantage, while Labour and Reform UK have done just that.
Sunak’s Failure to Capitalise
The Tories, led by Prime Minister Rishi Sunak, have spent £906,916 on social media adverts, with little to show for it.
Labour’s Heavy Spending
On the other hand, the Labour Party spent £2.4 million on social media adverts and is reaping the benefits.
Labour Outspends Tories
According to Who Targets Me data, the Labour Party has spent almost as much on Google ads alone as the Tory Party has spent on all social media.
Comparing Tactics
Labour has also invested in social media advertising for many individual candidates, whereas the Tories focus only on its main social media pages.
Labour’s Tactics Working
According to the founder of Who Targets Me, Sam Jeffers, this has been an effective way of getting more views for Labour.
Targeting Views Through Candidates
“I think the main difference between the two parties is that Labour’s done a lot more through candidates, as well as more regional pages,” Jeffers said.
Tories’ Tactical Failure
According to Jeffers, “It also has a lot more of its shadow front-bench individuals running ads too. The Tory campaign so far has been run primarily through the main Conservative Party page.”
Failing to Raise Donations
The Conservatives have also failed to raise significant funding for social media campaigns, leaving them trailing behind Labour.
Tories Raise Less Than One Million Pounds
The Conservative Party only managed to raise less than £1 million after the first two weeks of the election campaign, a disappointing amount compared to past campaigns.
Johnson’s Staggering Fundraising
Boris Johnson raised £9 million during the same period of his campaign back in 2019 when the Tories defeated Labour by some margin.
Labour Raises Substantial Funding
This year, it looks to be a very different story, as Labour raised over £5.3 million after the first two weeks.
Lord Sainsbury’s Input
Labour received £2.5 million from supermarket billionaire Lord Sainsbury, while many previous Tory donors switched allegiance.
Caudwell Removes Tory Support
Former Tory donor John Caudwell insisted that he would not support the Conservatives in the election after six decades of support.
Switching Allegiance to Labour
Caudwell, the billionaire who founded the phone company Phones4U, said he would vote for Labour instead.
A Lack of Conservative Faith
Back in 2019, Caudwell donated £500,000 to Boris Johnson’s Conservative campaign but has since revealed that Sunak and Johnson have lowered his faith in the Party.
Sitting Further Behind Labour
The public has also lost faith in the Party, with polls showing the Tories slipping ever further behind Labour.
Social Media Advantage
Wanderscot
With Labour’s social media tactics in place, the Tories seem even less likely to get an advantage in this election.
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Oscar Davies, an expert in US and UK politics and sports, is renowned for his sharp and engaging writing style, appealing to a broad spectrum of readers.